Later years strategy

Southampton City Council hasn't published an older persons' strategy because we don't want to identify seniors as a group apart from the population. Instead we have a broad strategic approach that will help us to:

• Understand seniors' needs better and meet them through mainstream services, mainstream budgets and incorporate them in with mainstream plans and strategies.
• Shift the balance of care towards support and independence.

• Promote active ageing by encouraging healthy ageing, creating opportunities, tackling inequalities and improving access to information.

We also want to provide leadership by:

• Working with seniors.
• Implementing the seniors charter as a basis for action across the city.
• Working in partnership across all sectors and as partners in wider networks.
• Tackling ageism and working towards a cohesive city for all ages.

• Setting an example wherever possible.